Creative Director | Graphic Designer

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Master
Senior Management in Communication and Advertising
University Center for Communication [CUC]

CUC

Bachelor in Graphic Design
University of the Americas – Puebla [UDLA-P]

UDLA-P
RESUME PDF
RESUME — CV

Responsible for the creative vision and leadership of your brand. I will establish and develop the company’s personality, perspective and reason for being.
My job will be to translate the brand through key stages of production / development: the brief, concept building, brand protection/evolution and internationalization.
Responsible for optimizing creative, based on performance. Also I will be responsible for designs that work cross-platform and globally.
I’m a brand steward and work closely with product, marketing and engineering, plus outside creative services, to move rapidly from concept to launch, testing and interaction.

EXPERIENCE
  • BISNOW — CREATIVE DIRECTOR

    2011 december – present (2 years 6 months) – Washington D.C. 


    Bisnow is a digital media company that builds local business communities.
    We publish 32 irresistibly fun e-pubs and produce over 250 events per year in our 22 metro markets. Our “infotainment” style of news is short, snappy, and (almost) never boring.

    Responsible for all creative operations for a specific group of accounts to include staff supervision and work production. Directs the activities of subordinates to maintain the company standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Resolves functional conflicts through consultation with regional function heads. An experienced presenter. Senior-level client contact. 
    » bisnow.com

     

  • MVS RADIO — SENIOR CREATIVE DESIGNER

    2008 may – 2011 august (3 years 4 months) – México City 


    MVS Radio occupies the position as one of the biggest, relevant and influential groups of the broadcasting industry in Mexico. His way of doing and understanding the radio today to fill this market position has been achieved through the development of concepts defined in their formats, the great successes that have been made in the selection of talent and the pattern that has been marked over our competitors. Responsible for all creative operations for all group divisions include HR, MVS Golf (takes 25 tournaments generating great impact in its target), Carmen Aristegui (Positioned as the best and first place in the national radio news), MVS News, MVS entertainment (performs over 60 concerts a year mass throughout Mexico, South America and Central America), MKT, Sales, MVS Foundation, MVS Digital (4 Internet portals traffic of thousands of users connected to the network and at the forefront with new digital media). 4 radio stations (EXA FM, Best FM, FM Globo and News MVS 102.5).

    • MVS Radio Corporate Identity (National & International) 
    • Carmen Aristegui Marketing & printed advertising 
    • LaMejor (Radio Station) brand identity and MKT positioning 

    Directs the activities of subordinates to maintain the company standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Resolves functional conflicts through consultation with regional function heads. An experienced presenter. Senior-level client contact.

    » mvsradio.com

  • MARTE CREATIVOS — CREATIVE DIRECTOR & PARTNER

    2002 nov – 2008 may (5 years 7 months) – México City


    MarteCreativos is a full service advertising, website and graphic design studio, has a highly skilled team of web and graphic designers on hand to take any project from a rough brief to a full marketing plan and media strategy to compete with the largest advertising agencies in México and abroad. As one of leading boutique advertising agencies have the knowledge to plan, book and create an advertising campaign from start to finish. Responsible for all creative operations for a specific group of accounts to include staff supervision and work production. 

    Directs the activities of subordinates to maintain the company standards of creative excellence, timeliness, and profitability, while achieving the clients’ goals. Resolves functional conflicts through consultation with regional function heads. An experienced presenter. Senior-level client contact.

    Clients, Companies & Brands: Levis Straus & Co. | Carlsberg [Grupo Modelo] | Bacardi y Cia. | Rainforest, Hard Rock Cafe & Planet Hollywood [Grupo ECE] | Teka Mx. | Navteq Maps | Condenast Mx. | L’Oreal Mx. | Babymundo | José Cuervo | Bud Light, Budweiser [Anheuser-Busch] | Splenda | Instituto de Investigación en Psicología Clínica y Social [IIPCS] | Neve & Gelato | Expande Consulting Group | Ana Saldaña. 

    » martecreativos.com

  • CIE / RAC — GRAPHIC EDITOR

    1999 may – 2002 aug (3 years 4 months) – México City


    “DOS PUNTOS” magazine Printed in the workshops of the newspaper Reforma and distributed only to subscribers.
    » cie-mexico.com.mx

  • EDITORIAL ALCE — SENIOR GRAPHIC DESIGNER

    1997 may – 1999 jan (1 year 9 months) – México City


    SPUNTIK — WWW — CINEXS — ATOMIX — Magazines.

  • PAGINA 5 — JUNIOR GRAPHIC DESIGNER

    1995 may – 1997 may (2 years ) – México City


    El Nuevo Inversionista — Cine Premier — Zona e — Switch— Magazines.

RECENT PROJECTS
  • DIGITAL PUBLISHING — IPAD

    Palacio de Hierro / Blenda Studio


    Editorial design, digital & multimedia programming layout. 
    Twice a month, La Gaceta share in print 84,000 copies and certificates in its free App for ipad, exclusive content of the most prestigious international brands: reports, collections, fashion trends, accessories, home, travel, street style and the yellow pages with promotions and benefits for customers Fully Palace. It also has two special issues a year of world luxury.

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  • EDITORIAL DESIGN CONCEPT — VTSG

    Condé Nast Mx — Vogue Travel & Shops Guide
    LATIN AMERICAN PUBLICATION.


    Vogue & Shops Travel Guide has a circulation of 222 000 329 and reaches an audience of over one million readers in countries like Mexico, Argentina, Central America, Chile, Colombia, Ecuador, United States, Peru and Venezuela. A tour of the best shopping centers in Latin America and the United States. Magazine that focuses on meeting the tastes of discerning travelers and shoppers.

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SKILLS
  • Creative Director
    A professional with over 18 years of experience in graphic design, branding, advertising and marketing (B2B and B2C).
    Providing effective creative solutions, executing creative concepts, articulating creative concepts and direction with clientele, leading a creative team. Self motivated, independent with great leadership skills and teamwork spirit, highly organized and responsible, capable of overcoming challenges and adapting easily to new environments.
    Computer and Adobe Suite Software Proficiency, Project Management, Leadership, Strategic Use of Visuals and Typography, Creative Thinking, Print Design and Layout, Web Design, Photography, Networking, Communication (5 years experience in virtual management positions), Social Media Marketing, Visual Problem Solving, Flexibility and Creativity Under Pressure, Process-Oriented Design, Presentation and Attention to Detail, Ability to Learn Digital Design Platforms, Ability to balance work on several projects at a time.